Resources

Consulting

Lean Six Sigma For Service
George, M.L., 2003, McGraw-Hill. "Conquer complexity & achieve major cost reductions in less than a year."
Strategy Workshop Facilitation
Rapid facilitation of strategy for groups using card-sorting of strategic components.
The One Number You Need to Grow
Reicheld, F.F., 2003 (Dec 1), Harvard Business Review. Top line growth is related to a single measure of customer satisfaction.
The Perfect Message at the Perfect Moment
Kalyanam, K. & Zweben, M., 2005 (Nov1), Havard Business Review. Explanation of dialogue marketing and use of flowchart in communications design.
Value-Based Marketing
Doyle, P., 2000, John Wiley & Sons Ltd. Increase shareholder value with marketing strategy.

DoubleClick AdPlanner for Google Advertising
Select suitable website placements for Google advertising campaigns.
Google Keyword Search Trends
View search query volume over time for specific keywords.
Google Keyword Tool
Find keywords & view volumes of search queries.