FAQ
Why spend money on Google Pay-Per-Click, can’t you do free Search Engine Optimisation?
I carry out free search engine optimisation for you as a normal part of any PPC work as this improves your quality score for bidding (reducing cost per visit). This is based upon technical research of the papers written by Google founders whilst at Stanford University, that I conducted with an ex-Intel software graduate. In my experience PPC is often a more certain way of generating, controllable high traffic levels than SEO (10 fold?). I have frequently specified database websites to automate organic SEO from content management systems e.g. recruitment & location marketing.
Can I work with you without face to face meetings?
I often work virtually. Using modern online meeting software we can have a meeting at any time. In many ways this is better than face to face allowing other remote parties to attend as well, without travel & time costs. If you haven’t done this before all you need is a headset(<£30).
My current agency has control over my web hosting & AdWords accounts what can I do?
Intellectual Property rights are not always clearly defined between agency & client. In practice they are rarely worth anything to the agency without the customer’s business. Therefore, it is often possible to negotiate ownership of IP & accounts rights for a nominal fee or ongoing business. In all my relationships with customers I ensure that you have unambiguous ownership of your business related assets.
What is your legal trade entity?
Currently I am trading as self-employed. I sometimes work on a “no-win, no fee” basis through shared ownership SPV (Special Purpose Vehicle) companies.
Where are you based?
I work in an apartment in Huddersfield, West Yorkshire or at customers’ premises. I have good access to rail & Manchester airport. I also stay with relatives in Chorleywood, Hertfordshire whilst working in London.
Why Phoenix-BPI.com?
Business Process Improvement is a means to improve efficiency which I started using in industry 12 years ago. It has since evolved into Lean 6 Sigma which includes a wider range of tools. A part of my method is to apply relevant Lean approaches to web processes with a relentless focus on reduction of waste advertising budget & customer time.
Are there any quality standards for what you do?
For strategy & business consulting the MBA qualification suggests a good conceptual ability founded on scientific management study. Google provide online training for their products with examinations which I keep up to date with. I also endorse BSI PAS 124 “Defining, implementing & managing website policies & standards”.
How much does it cost?
My prices are competitive for a management consultant, but more than a PPC specialist. On existing AdWords™ accounts it is not unusual for me to make rapid cost savings that more than cover my fees.
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