Business Strategy
Being effective is about choosing profitable combinations of products, services & market focus. Our business strategy services, assist you to ensure that your portfolio, operations & processes are improved to increase competitive advantage in growth markets. The output is prioritised action plans that will help you to:
- Increase sales & profits;
- Shape your organisation, enabling it to thrive in a changing world;
- Crystallise your investment/divestment decisions;
- Bring clarity to your communications;
- Identify potential synergies;
- Create value for shareholders.
Value Creation Strategy Components
Our range of consulting tools may be applied individually in response to particular situations or as a complete process.
1. Portfolio analysis
As a starting point we will get to know your business, your customers & the markets in which you operate, dividing your key customers & prospects into specific groups & market segments. Your products & services may be cross-referenced with your choice of market segments. This will identify your core business & future growth opportunities.
2. External trends
We will examine & analyse current & emerging trends in your external business environment. By conducting a PESTLE analysis we identify the Political, Economic, Sociological, Technological, Legal, & Environmental factors that may impact positively or negatively on your company.
3. Resources
If under utilised, your organisation’s assets & competencies are a potential source of additional revenue. Our goal is to generate & define innovation around your resources, potentially creating a sustainable competitive advantage for your organisation.
4. Peers
Understanding how your peers operate in the market place, including their size, market position & share, enables you to effectively anticipate your customers’ choice decisions. We will perform a competitor analysis for you, benchmarking your organisation against its key competitors & identify advantageous opportunities for collaborations, mergers or acquisitions.
5. SWOTs
We will undertake a comprehensive SWOT analysis for each of your customer segments, identifying key strengths, weaknesses, opportunities & threats. After which, we will generate dynamic proposals that will enable you to exploit new business opportunities, mitigate your weaknesses & avoid any potential threats. Customised strategy proposals are created for each potential type of customer, the choice between which will shape the company’s market focus.
6. Prioritisation
Using a growth ladder or SMART (Simple Multi-Attribute Rating Technique) scoring method we can help you to prioritise your options & projects. We can assist you in your decision making process giving you guidance on budget payback periods or cautious Discounted Cash Flow (DCF) projections.
- Find out more about, Operational Efficiency.